About Us
Where Heritage Finds Its Rhythm
Taashi is more than an ethnic wear brand, it is the continuation of a family craft, a celebration of womanhood, and a modern interpretation of a timeless drape.
We come from a lineage of weavers. For over 50 years, our family lived among looms, threads, and colours, mastering the art of weaving sarees that carried the weight of culture, memory, and meaning. In the soft rhythm of shuttles, in stacks of silks folded with care, and in the quiet excitement of women choosing what to wear for life’s milestones, we saw sarees become more than fabric, they became identity, pride, and presence.
We watched our mothers, grandmothers, and aunts drape emotion, confidence, and tradition around themselves. For generations, the saree was something sacred in our home, wrapped in rituals and love. But as the world evolved, one question kept coming back to us: Where does the modern woman fit into this story?
The woman who moves fast, leads boldly, builds tirelessly -
who wants clothing that honours where she comes from while celebrating the life she’s creating today. And that’s when Taashi was born.
Our Story
Taashi reimagines traditional Indian wear for the contemporary woman- a woman who doesn’t choose between tradition and trend, who flows between roles, and who dresses for herself. Our collections blend timeless craftsmanship with fresh, modern aesthetics. Whether it’s a luxurious silk saree, a festive ensemble, an elegant blouse, or a chic layered look, every Taashi piece is designed to be versatile, expressive, and unmistakably personal.
We believe tradition isn’t static, it evolves. Just like the women who wear our designs.
Every design at Taashi is created with care, comfort, and craftsmanship. We focus on the finer details- the fall of the saree, the touch of the fabric, the colours that speak, and the cuts that flatter. Each piece is thoughtfully made to move with you through your everyday life, celebrations, and memories.
At Taashi, the saree is not a relic of the past, it is a rhythm of the present.
Our Essence
It’s All About You
Taashi is for the woman who feels young at heart- who leads, nurtures, creates, questions, builds, and celebrates herself every day.
Our designs carry a quiet confidence: soft yet strong, bold yet balanced, rooted yet expressive.
Taashi is for the woman who drapes her story in her own way- with heels one day, sneakers the next, but always with confidence.
Our Vision
Redefine women’s ethnic wear by creating a global brand where Indian tradition and contemporary design exist in perfect harmony. We aim to offer women elegant, versatile, and premium-quality clothing that feels both familiar and new-pieces that honour cultural heritage while embracing the confidence and freedom of modern femininity.
At Taashi, we aspire to become the go-to destination for fusion ethnic wear that inspires women to feel poised, powerful, and beautiful themselves.
Our Mission
Our mission is to design and deliver ethnic wear that blends comfort, craftsmanship, and innovation in every stitch. We are committed to creating garments that go beyond occasion wear-pieces that women can live in, work in, celebrate in, and express themselves through. With a deep focus on quality, affordability, and meaningful design, we strive to ensure every Taashi piece exceeds expectations.
Crafted for You
Every Taashi piece begins with you. Your lifestyle, your heritage, and your evolving identity shape the way we design. Our clothing is created to be an effortless extension of who you are comfortable enough for your everyday life, refined enough for special moments, and expressive enough to carry your story with grace.
At Taashi, we believe you deserve clothing that feels rooted yet forward-looking, familiar yet refreshing. With each garment, we hope to honour your journey and celebrate the woman you are becoming.
